How Uber's Tokenmaxxing Troubles Serve as a Cautionary Tale for AI Pioneers Uber's chief technology officer Praveen Neppalli Naga has acknowledged that the company blew through its entire 2026 AI budget in just months, forcing it to re evaluate its approach to tokenmaxxing.
This practice involves incentivizing employees to use AI tools as much as possible, but Uber's experience highlights the risks associated with such an approach.
To mitigate these costs, Uber focused on making its AI operations more efficient.