The Cult of Convenience: How Activewear Brands Like Alo Yoga Are Selling Us Short As I scrolled through my social media feeds recently, I was struck by the ubiquity of Athleisure wear.
Every supermodel and influencer seemed to be clad in some iteration of yoga pants or a sweat wicking top from brands like Lululemon, Athleta, or – the subject of our attention here – Alo Yoga.
Founded in 2007, Alo Yoga started out as a yoga brand but has since expanded into a lifestyle empire, peddling everything from travel wear to wellness supplements.