The Price of Progress: Why Apple's Music Hike May Be a Sign of Industry Shifts The streaming wars have brought unprecedented access to music and entertainment at affordable prices.
However, as the market continues to evolve, even major players like Apple are forced to adapt – and pass on costs to users. Apple Music's latest price hike, implemented this week, marks its first since 2022.
Apple has increased its standard premium subscription from $10. 99 to $11. 99 per month, while the family plan now costs $19. 99 (up from $16. 99) and the student plan is $6. 99 per month.