The Memorabilia Market's New MVP: LeBron James' Grip Powder The NBA's latest revenue stream has nothing to do with ticket sales or sponsorships, but rather a dusty old bottle of grip powder left on the court by none other than LeBron James.
Sold at auction for $2,150, this seemingly mundane item has become the highest selling non jersey collectible from the Cleveland Cavaliers' first official auction with The Realest.
At first glance, it's hard to fathom why anyone would part with their cash for a used bottle of chalk powder. However, as Scott Keeney, Founder and CEO of The Realest, explained to Forbes, "It's the story.