‘Weekday games were amazing’: pubs toast extra £150m in World Cup sales The recent World Cup tournament brought a welcome respite to the beleaguered pub industry, with pubs enjoying a £150 million boost in sales thanks to late opening hours and England's progress to the semi finals.
According to figures from the British Beer & Pubs Association, 30 million extra pints were poured over the course of the tournament compared to a normal trading period.
The fact that pubs had to stay open late to capitalize on World Cup fervor highlights the precarious state of the sector.